Insights & Research
Notes from
inside the garage
FEATURED · Jun 2026
Why 80% of our ideas die before a line of code
The kill criteria we set on day one, and why saying no early is the studio's highest-leverage habit.
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The founding-CEO search, deconstructed
How we source, test, and close founding CEOs for validated ventures.
Studio math: how venture building returns work
Founder-level equity, portfolio cadence, and what it means for LPs.
From whiteboard to pilot in 90 days
The sprint structure behind every venture we spin out.
Three ventures we killed — and why
The kill criteria that saved us eighteen months of building.
Recruiting a founding team before there's a company
The pitch that convinces senior operators to join at day zero.
Why B2B marketplaces still win in fragmented supply chains
Our thesis for trust-first marketplace ventures.